The campaign centres around 5 core scenarios - The Ice Cream, The Engagement Ring, The Lobster, The Snorkel and The Clogs. Each scenario is relatable to a niche type of traveller, the young family to the souvenir super-fan, and each one links to a distinct problem.
Consistent use of Wise's bright green palette across all touch-points reinforces the connection to the brand, whilst bold all-caps typography is assertive and confident to reassure the audience.
Although Wise cannot take away all the stress of holidays, they can assure their customer's have one less thing to stress about abroad - money. Paired with the billboard campaign, 5 installations pop up around the globe at distinct, tourist locations to attract new audiences. Wise is literally taking these problems, and showing just how big they are. Money, however, is no problem.
Paris, Amsterdam, Cape Town, Phuket and Perth - each has an installation and a QR code to give more information and spread the Wise word. As an exclusive treat, each location has it's own exclusive digital card design inspired by Wise's tapestries. Each card subtly hints to iconic areas of the location, giving a unique souvenir to Wise's customers.
